This amazing feature enables you to maximize your profit with just few clicks of the mouse. It will give you the whole new perspective on your adGroup bids – for the first time you will be able to estimate your profit for changes in adGroup bids.
To maximize your profit all you need to do is to open Bid Estimator window, select campaign and adGroups you want to optimize, specify settings, download statistical data and select Estimate Bids.
Bid Estimator Results provide you deeper insight in your adGroup bids. Here you can see how changes in your adGroup bids would affect AvgCPC, number of clicks and of course your profit. Different types of numerical and graphical views enable you to see current profit per each adGroup and to estimate possible profit for the whole range of adGroup bids. AdWords Intelligence will propose new adGroup bids that would result with maximal profit.
After selecting Update bids, adGroup bids for all selected adGroups are automatically updated.
Please note that this is just one of many AdWords Intelligence features, so take your time and look at all other great features.
You can test AdWords Intelligence by installing AdWords Intelligence Trial Version.